Pure Fishing owns Berkley and has many products it makes for anglers both fresh and saltwater.

As a professional guide I try many different things to see how they work and how I can use them on my charters.

When Berkley came out with Gulp in the summer of  2005, they revolutionized artificial fishing. Is it fair to the fish? Sometimes I say no, because it works so well. With its imbedded scents and life-like qualities, it's no wonder why it fools so many fish.

Gulp comes in many different sizes, shapes, and colors from shrimp, swim-baits, to the bigger offshore baits to use for a variety of applications.  Its use is almost limitless. Throughout the year I  use a many different products on my charters, but one thing I always have are a few bags of Gulp.

Here I've shown the 3" & 4" shrimp in a few different colors: Glow, Salt & Pepper, Nuclear Chicken and Mango Ripple. These four colors do well at producing quality catches on my charters and in my tournaments. 

If you're out this spring, and you rig a Berkley Gulp shrimp or jerk shad on a 1/4oz jig, your chances of getting a good strike are good. 

I'll be doing product reviews a couple of times each month.

 Check back to see what I've tried out and what my thoughts are.

Capt. John